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Home NFT News

Tom Bilyeu announces new NFT project and leadership

April 1, 2022
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Tom Bilyeu Reveals Revolutionary, Mutable NFT Avatars, Declares Forthcoming “Pockets-Conscious” Interactive 3D World: Undertaking Kyzen at NFT LA 2022 

Fmr. Riot Video games and Disney Execs be a part of Affect Concept’s Quickly Increasing Group as They Push Into New Territory with Their Groundbreaking Web3 Expertise Engine 

LOS ANGELES, CA – Tom Bilyeu, the profitable entrepreneur and storyteller greatest identified for his digital-first studio, Affect Concept, took the stage at NFT LA on Wednesday to disclose his studio’s formidable development plans. Constructing on what he discovered from his profitable 2021 ‘Affect Concept Founders Key’ NFT drop, he detailed his thesis for the way forward for Web3 leisure and defined the approaching roll out of Undertaking Kyzen – a one-of-a-kind 3D avatar creation portal and experiential sport world. Coded within Unreal Engine, Undertaking Kyzen permits customers to construct a fully-rigged digital 3D avatar from customized objects that may be earned, received, or bought within the expertise. Leveraging the wallet-aware nature of Web3 applied sciences, Undertaking Kyzen will permit customers to not solely take customized PFP photographs of their avatar, but in addition discover and expertise an ever-expanding real-time sport world. 

Undertaking Kyzen, which takes its title from the Japanese phrase for ‘continuous enchancment’, will roll out in phases. Section one offers customers entry to a singular avatar creation device and gateway to an in depth story world that gamers will uncover by ongoing interplay with the venture. As extra options roll out within the subsequent phases, customers will get to compete in challenges, mini video games, and create alongside Affect Concept on this planet of Kyzen. Bilyeu states that the aim is to provide customers an entertaining method to create themselves within what he refers to because the rising “metaverse archipelago” – island tasks being constructed within Unreal Engine that he believes will sooner or later be linked. Updates to timing of the venture’s near-term launch are anticipated within the coming weeks. 

Undertaking Kyzen’s launch comes on the heels of Affect Concept’s C-level enlargement – an enlargement that features the hiring of former Financial institution of America fintech govt, Jay Nadarajah as CFO, former Disney and Warner Bros. govt, John Rood as CMO, and former Riot Video games govt, Andrew Silver as Inventive Director. 

Tom Bilyeu appeared at NFT LA alongside moderator, and influential blockchain investor and advisor in her personal proper, Nicole Behnam, for his fireplace chat, entitled: Wallets with Greater than Cash: How Web3 Will Revolutionize Leisure. The 2 mentioned the progressive Undertaking Kyzen and Bilyeu’s imaginative and prescient of the function that ‘Web3’ will play in the way forward for leisure. 

Undertaking Kyzen is designed to be a strategic evolution that may assist usher in a brand new period of leisure. It is extremely deliberately not a typical ‘MMORPG’. As a substitute, the expertise’s distinctive strategy permits for a much more tailor-made strategy to engagement and replay worth. The venture is designed to push customers right into a sport situation the place selections each inside the sport and IRL matter in your quest to degree up. “We’re constructing out an entire new monitoring system,” defined

Bilyeu “that’s going to permit us to reward gamers for behaviors and accomplishments contained in the sport and out. My hope is that if you happen to’re successful in Kyzen, you’re successful in actual life.” 

Designed with development and ‘leveling up’ in thoughts, Undertaking Kyzen’s ethos facilities round two slogans, “Create your self” and “Life is a sport. Degree up.” Bilyeu additionally believes that Undertaking Kyzen is the proper place for each Web3 novices and veterans alike. The expertise is constructed on layer 2 to eradicate fuel charges, hold merchandise prices low, and permit for the main target to stay on the story, gameplay, accumulating, and engagement that come from hodling a venture. “Buying and selling is a big half of the attraction of Web3,” stated Bilyeu “however we imagine the subsequent part will put equal emphasis on longtail engagement and enjoyable. That’s the place we would like Undertaking Kyzen to slot in.” 

The idea of Undertaking Kyzen makes it straightforward for these unfamiliar with Web3 to customise and mint their distinctive avatars as NFTs. To additional emphasize the bespoke nature of avatar creation and customization inside Undertaking Kyzen, the minting portal may even function the flexibility to assemble, re-assemble, mint, unmint, and mix parts in no matter approach the consumer believes greatest expresses who they are or who they wish to be. As Bilyeu places it, “Ever dreamed of being a ninja? Or a panda? Or perhaps a ninja panda? We bought you. Or perhaps excessive style is extra your type? Take into account it carried out. We’ve bought all of that and extra.” 

Undertaking Kyzen is designed to be the centerpiece of Affect Concept’s total suite of choices. From our Web2 content material to our comedian books, movie & TV tasks, and our Web3 initiatives, Undertaking Kyzen is what brings all of them collectively. From Affect Concept’s beforehand launched studio content material like Neon Future, Hexagon, and Merry Modz to yet-to-be introduced partnerships and alliances with a few of the world’s most empowering thinkers, progressive creatives, and technologists, Kyzen would be the connective tissues that brings all of them collectively in a single seamless entertaining expertise. 

Bilyeu argues that, finally, their over 8 Million followers throughout YouTube, Twitter, Instagram, Tik Tok, and different conventional Net 2.0 channels, might be as conversant in non-custodial wallets and NFTs as these in attendance at NFT LA, and he has thrown the complete weight of Affect Concept behind serving to to make that occur. 

To study extra about Undertaking Kyzen go to the web site www.ProjectKyzen.io 

About Undertaking Kyzen 

Undertaking Kyzen is a NFT-powered 3D digital expertise constructed within Unreal Engine that lets customers create an avatar and take part in challenges, mini video games, and distinctive experiences cued off of things in a consumer’s pockets. Its customized know-how permits customers to assemble an avatar, reconfigure it, mint and unmint it and create a very one-of-a-kind fully-rigged digital avatar that could be modified at a second’s discover. Embedded inside of a bigger story world, Undertaking Kyzen is half sport, half collector’s paradise, and half expertise that entertains because it encourages customers to be a artistic drive of their digital lives. Impressed by the Japanese idea of continuous enchancment, the world of Undertaking Kyzen will introduce customers to challenges, mini video games, and distinctive experiences not discovered wherever else.

About Affect Concept 

Affect Concept is a digital-first studio centered on the event and manufacturing of multi-dimensional media content material constructed round compelling IP. Mission-driven to empower folks at scale by story, the studio’s authentic content material is pure leisure that offers with the type of themes of private development present in classics like The Matrix, Star Wars, Karate Child, Rocky, and extra. Affect Concept makes use of innovative know-how to interact gamers and viewers in compelling characters and timeless themes. 

Affect Concept brings collectively a few of the most gifted writers, artists, builders, and media executives from a variety of {industry} backgrounds, coupled with the studio’s prioritization of know-how, together with blockchain tech, NFTs and Web3 know-how, in addition to industry-leading 3D modeling and top-tier movie manufacturing instruments like UnReal Engine, ‘mo-cap’, and the most recent in VFX & live-rendering. Affect Concept goals to constantly push the boundaries of storytelling and consumer engagement. 

About Tom Bilyeu 

Tom Bilyeu is co-founder and CEO of Affect Concept, a revolutionary digital-first studio that produces wildly entertaining, authentic content material specializing in themes of empowerment. An award-winning screenwriter turned entrepreneur, Tom has married his ardour for storytelling together with his 20 years of expertise constructing hyper-growth corporations culminating in Affect Concept. The corporate has skilled hyper-growth over the past 5 years and has garnered over half a billion views on YouTube alone and over one billion social media impressions. 

Previous to Affect Concept, Bilyeu co-founded the billion greenback model Quest Vitamin, which was additionally a hyper-growth firm that grew by 57,000% in three years, reaching #2 on the Inc. 500 listing of fastest-growing non-public corporations. Tom has repeatedly confirmed he has a deep understanding of the way to construct, nurture and market to on-line and offline communities. Tom’s mission with Affect Concept is to empower folks by entertaining content material on a number of platforms within the unscripted, scripted, publishing, and NFT house.

Source: NFT Culture

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