Coachella and FTX have teamed up and announced that every 2022 pass holder for the Coachella festival in 2 weeks can claim a free NFT. This shows how NFTs can be used at festivals to track and reward fan loyalty, as well as used as proof of attendance to the physical event. To clarify, the NFT will be titled ‘In Blossom’.
About the NFTs
On the Friday morning of each festival weekend, NFT holders will see their seed NFT ‘blossom’ into one of seven desert flowers. All of the NFT holders will be able to claim festival benefits such as a dedicated entry lane, limited-edition FTX & Coachella merch, and food & beverage vouchers.
Also, the Coachella NFT has been designed by Jonathan Zawada, an NFT artist who is followed by Beeple on Twitter. A random selection of seed NFTs will blossom into one of six rare flowers. These can be redeemed for premium upgrades at the festival, including VIP upgrades, 2023 weekend passes, access to the FTX VIP lounge, premium merch items, Goldenvoice concert tickets, and Ferris Wheel rides.
From today, pass holders are able to claim their NFT through their wristband code, via the FTX app.
Coachella Festival 2022
Coachella 2022 is set to be as big as ever. The festival, which begins on Friday 15th April and concludes on Sunday 24th April features many stars on the lineup. These include Ye (Kanye West), Harry Styles and Billie Eilish.
Historically, the annual festival has been held in Indio, California since 1999. However, has been cancelled over the past two years due to coronavirus. It is set to make a triumphant return this year. In 2017, the attendance sat at 250,000 (over the two weekends).
The event was started after Pearl Jam performed in the Empire Polo Club in Indio in 1993. This event established the venue’s suitability for large-scale events. It was not until 6 years later that these large-scale events returned and Coachella began, and it’s been running since.
Source: NFT Evening